Using primarily Autodesk’s Flame and a wealth of now highly specialized and experienced expert artists, Lola has carved out a lead position in anti-ageing, body trimming, face replacement and now with Captain America: wimp building. Is this the same Chris Evans who gets razzed by his buddies for being a Hollywood pretty boy? “Yeah, then I give them a bunch of Gucci stuff and they all shut up pretty quick,” he laughs.Since nearly inventing the category, the go-to facility for digital makeup in Hollywood is Lola VFX in Santa Monica. “I slowly started to enjoy putting on a nice suit and making sure everything goes together. “When Gucci’s sending you a bunch of clothes, you kinda like dressing up,” he says. The latter has helped him take an interest in looking sharp. Oh, and the pile of Gucci clothes that Evans regularly gets isn’t bad, either. There were other perks to the gig, like romping half naked with smoldering 24-year old actress Rachel Evan Wood. For Gucci Guilty Intense, top notes burst with lemon, lavender and coriander that eventually dry down with base notes of patchouli, dry amber and leather accents. The worst thing would have been showing up the first day and feeling like a model.”Įvans was also impressed by the scent. “A lot of fragrance campaigns involve people running around splashing water on each other. “I was happier about this than most movie jobs,” Evans admits. Frank Miller, the writer and director known for film-noir classics Sin City, 300 and Batman: The Dark Knight Returns directed the ad. The ad concept revolved around the power of sense memory -a guilty one -and how smell can take you somewhere. In addition to the cache of being the face of the high-end Italian label, Evans was also wooed by the details of the work. But I’m not the guy to talk them out of it.” The look he’s wearing today, a simple navy and gray Gucci cardigan over a plain white tee and jeans show that even casual can be classy. “I thought, 'Me? I have nothing to contribute to the fashion world,' he recalls.” I have no sense of style. When his agent called to tell him he was being considered for the Gucci Guilty fragrance campaign almost a decade later, he was flattered to be considered by the iconic fashion house. “If you go back and look at my professional career from 1999 to 2003, I wore the same Gucci suit to every red carpet event. When he wanted to make an impact at his first junket for Not Another Teen Movie (a film he describes as the “worst movie ever made”) Evans splurged on a black Gucci suit. I love Boston because you go back home and feel normal again.” “My buddies there think I’m the worst actor on the planet,” he chuckles. This keeps the rising star grounded from believing any of the proverbial sunshine Hollywood has a tendency to shower on hot young actors. He still has an apartment in Boston to keep close to his family and longtime friends. Talk to the New England-bred Evans for ten minutes and you’ll see he doesn’t just wear the words he lives them. But when his torso is draped on top of Evan Rachael Wood in the new Gucci Guilty Intense fragrance ads, it’s plenty visible. It’s covered with makeup when the 30-year old actor suits up as Captain America in The Avengers, out this spring. Chris Evans has a tattoo on his right arm: black script that reads LOYALTY in capital letters.
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